Why it’s essential: As Peter and Dan Sullivan discuss of their Exponential Wisdom podcast, unfair entrepreneurial advantages lie within human era teamwork. Amazon’s warehouse is engineering glimpse into matlab future, where better computer chips, algorithms, sensors and actuators enable smarter, cheaper and safer robots. What matlab is: Target Open House is engineering 3,500 square foot pilot store that facets engineering obvious house with smart devices in action. Projected silhouettes show how loads of instruments — linked along with an app called Yonomi — fit into your everyday life. Why it’s essential: This idea demonstrates how brick and mortar retailers can compete by delivering engineering unique customer experience. By reworking engineering storefront into engineering real life electronic playground, Target allows for consumers to interact with smart home items — and really visualize their utility in real world cases — in engineering way that they usually can’t previous to purchase.